Hybrid teams of people and AI agents
AI agents embedded in the product's day-to-day — project management, functional knowledge, development — working alongside the human team.
CPTO · Product · Technology · Business
Marcelo Gallego
Strategic CPTO with a founder mindset
I connect product, technology, and business to execute with clarity in complex environments. I've built products from scratch, redesigned legacy platforms with thousands of users in production, and today I build the AI agent systems that help me run product — under one fixed rule: AI proposes and executes; I sign off on anything irreversible.
- CPTO
- Founder mindset
- AI agent governance
- M&A
- Legacy modernization
EXHIBIT A
12+ years
in product and technology
EXHIBIT B
0 → 15
people led, hired and restructured
EXHIBIT C
50,000+ EVIDENCE · Net4Things connected-mobility platform, live in production during the EYSA acquisition
users in production on modernized legacy
EXHIBIT D
30 countries EVIDENCE · Unified tolling software: a single product for 30 markets, currently being built
target scale of the product I lead today
— Underlined figures carry their evidence: hover to see source and context.
MILESTONES · CHAIN OF EVIDENCE
01 · 2015 → 2022
BuboCar
I built a startup from scratch and turned it into Mazda Spain's official after-sales platform.
02 · 2022 → 2024
Net4Things
I led product and technology through the launch of a new business line, the modernization of a legacy platform with 50,000+ users in production, and EYSA's acquisition of the company.
03 · 2024 → TODAY
EYSA/Tecsidel
I'm building a unified tolling back office for 30 countries from the ground up, and I built the AI agent system — tools, controls, guardrails — that governs its product knowledge.
01 /
How I work
The mix of product, technology, and business judgment that defines where I add the most value.
What I build
Product and technology strategy where legacy, regulation, and real delivery pressure coexist: connected mobility, fleets, and tolling, across B2B/B2B2C.
How I lead
Through trust, not authority: context, responsibility, and room to grow — today also with hybrid teams of people and AI agents under explicit rules.
How I decide
Nothing gets accepted at face value: every claim is checked against the live product, its API, or the actual screen. And every mistake becomes a permanent control, not an anecdote.
02 /
How I work with AI
This isn't "using AI": I build and run agent systems that work alongside me every day — in production, not in demos. Three principles govern them.
Final decisions stay human
Written rules define what an agent may do on its own and what requires my approval — publishing, delivering, distributing — with automated controls that can stop a release.
Quality you can verify
Nothing AI produces ships without being checked against the live product. And every failure becomes a permanent control so it can't happen twice.
03 /
Career
A professional path defined more by scope, change, and results than by job titles.
Director of Product & R&D · Tecsidel (EYSA Group)
I lead Product and R&D across two business lines — connected mobility and tolling — with teams of up to 15 people: strategy, functional architecture, and execution, under GDPR and cybersecurity constraints.
- I lead the creation of specialized tolling software built on 35 years of accumulated knowledge, under a single-product premise for 30 markets.
- Connected mobility: taking over the Net4Things products — a white-label connected-car app and a fleet platform — I introduced automated testing on iOS and Android and an evidence-based definition of done.
- International tenders: I built the system that backs every technical response — product documentation with several layers of verification, updated daily. What we deliver and what we don't, no overpromising.
- I built the AI agent system that sustains all of that work, and I get hands-on with the code when needed: second contributor to the connected-car app in five weeks.
Chief Product & Technology Officer (CTPO) · Net4Things (acquired by EYSA)
I took over Product and Technology at a pivotal moment: strategic alignment, execution pressure, and preparation for a corporate sale.
- I led product and technical due diligence and contributed to post-acquisition integration after the EYSA deal.
- I managed a portfolio spanning B2B fleet SaaS and connected mobility, while also supporting pre-sales and corporate deals.
Head of Product · Net4Things
I defined strategy and roadmaps for B2B/B2B2C SaaS initiatives including connected car and fleet management.
- I coordinated cross-functional delivery through Agile/SCRUM and OKRs, translating complex business needs into product decisions.
Chief Product Officer · BuboCar
I unified Product and Technology and helped take BuboCar from early-stage startup to Mazda Spain's official after-sales platform.
- I led the AWS migration and core refactor, improving performance by 30%.
- I scaled a platform handling 15,000+ repairs per month, cut support tickets by 33%, and saved EUR 60k in costs.
CMO (co-founder phase) · BuboCar
I led growth and go-to-market for the marketplace, combining SEO, SEM, email, PR, and radio.
- I helped drive the strategic B2C-to-B2B pivot that redefined the business model.
CEO & Founder · ProAtleta Nutrition
I built and ran a digital brand in the CrossFit niche, covering brand, e-commerce, operations, and acquisition.
- That journey shaped the founder mindset — customer-first, MVP-driven — that I still bring to executive roles.
PREVIOUS STAGE · 2012 – 2020
Marketing & SEO Consultant · Freelance 06/2017 - 01/2020 · BuboCar: 10x organic growth in 12 months. · OpenWebinars: SEO audit and roadmap that led to 4x organic reach.
Innovation & Entrepreneurship Consultant · Prodetur (Praxis Program) 07/2013 - 12/2013 · I advised 50+ companies in six months across marketing, sales, and digitalization. · I standardized processes and KPIs and led a multidisciplinary team within the program.
IT Support · Abengoa 05/2012 - 12/2012 · I provided global IT support for 15,000+ users in a multinational environment. · I made Tier 1 support 30% more efficient within six months.
04 /
Education
Technical foundation, specialization, and applied training that support how I lead.
University of Seville · 2005 - 2010
Technical Engineering in Computer Systems
Technical base in systems and applied computing. The foundation behind my practical approach to architecture, product, and operations.
Daily practice
Applied, self-taught AI
Daily use of AI and agents on real work, plus continuous study of the field. The result shows in section 02: the systems I run.
Webpositer · 2017
Advanced SEO Master
Advanced specialization in SEO and organic growth. A growth background that's secondary today, but still sharpens my business judgment.
Applied training and continuous improvement
Certifications
OKR Foundation Course.
Professional proficiency
Languages
Spanish: Native. English: Professional working proficiency.
05 /
Where I create leverage
I work at the intersection of product, technology, execution, and business impact.
Product Strategy
I turn business goals, customer pain points, and technical constraints into executable product direction.
Product + Tech Bridge
I connect product thinking with engineering, architecture, and delivery without losing speed or clarity.
AI Agent Governance
I design the rules and guardrails that define what an autonomous agent may do: hybrid teams of people and AI, with anything irreversible always in human hands.
Verification Against Reality
No claim without evidence: the live product, the API, and the actual screen come before documents, meeting notes, or memory. Decisions on evidence, not narrative.
Knowledge Governance
I turn scattered knowledge into single sources of truth: canonical formats, domain glossaries, traceable open questions, and documentation with automatic validation.
Platform Transformation
I simplify fragmented products, modernize legacy environments, and help build scalable platforms.
Execution Discipline
I bring structure to prioritization, decision-making, and cross-functional execution: speed, with risk under control.
Business Impact
I keep decisions tied to growth, efficiency, and measurable outcomes — from the roadmap all the way to the technical response in an international tender.
06 /
What people I've worked with say
Three recommendations that reinforce how I operate across product, technology, execution, and business.
Carlos Moya Ruiz
He is constantly weighing the impact his decisions have on the company, and his passion for the business and the market brings totally new perspectives and insights.
Daniel Ramírez Martínez
You need somebody who understands both business and development nuances to make every gear count. He has the right balance to deliver quality and clear scopes.
Pedro Elías Rincón Cardoso
He has become an outstanding product development expert, particularly in project and team leadership.
07 /
Beyond work
The more personal side of the profile: training, ideas, and time with the people who matter most.
CrossFit and sport
CrossFit and training help me keep discipline, energy, and focus.
What I listen to
I'm a heavy podcast listener, mostly on AI, philosophy, health, and sport.
What matters most
My favorite way to spend time is with my family. Time with friends matters a lot to me too.
08 /
Let's talk
Based in Seville, Spain. If you are interested in product and technology leadership in complex environments, this is the best place to reach me.