Product · Technology · Strategy

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Marcelo Gallego

Product and Technology leadership focused on B2B/B2B2C SaaS, connected mobility, and team scaling.

Creative-technical profile with 10+ years connecting product, engineering, and business outcomes. Experience includes M&A (acquisition by EYSA), strategic model pivots (B2C→B2B), and building scalable products with a founder mindset.

Public profile

Last updated

Impact signals

  • Leads a hybrid multidisciplinary team of approximately 15 engineers.
  • Played a key role in due diligence and acquisition by EYSA (Q1 2024).
  • Led AWS migration and core refactor with a 30% performance improvement.
  • Scaled a platform handling 15,000+ monthly repairs while reducing support tickets by 33% and cutting costs by €60k.

Positioning signals

  • Hands-on participation in M&A, technical/product due diligence, and post-acquisition integration.
  • Startup pivot experience (B2C to B2B) across product, technology, and go-to-market alignment.
  • Experience operating and scaling platforms with measurable performance and cost impact.
  • CTPO
  • B2B/B2B2C SaaS
  • Connected Mobility
  • Product + Engineering
  • M&A / Due Diligence

Professional summary

High-level summary of experience and impact across product, technology, and business growth.

Positioning

  • Product and Technology leader (CTPO) with a strong track record in B2B and B2B2C SaaS.
  • Focused on aligning product strategy, technical architecture, and business goals.
  • Relevant experience across connected mobility, fleet management, and tolling systems.

What I bring

  • Ability to connect technical teams, product organizations, and C-level priorities into executable roadmaps.
  • Leadership of distributed cross-functional teams with emphasis on speed, quality, and technical debt reduction.
  • Strategic thinking paired with hands-on operational execution and a founder mindset.

Differentiators

  • Hands-on participation in M&A, technical/product due diligence, and post-acquisition integration.
  • Startup pivot experience (B2C to B2B) across product, technology, and go-to-market alignment.
  • Experience operating and scaling platforms with measurable performance and cost impact.

Professional trajectory

Condensed timeline focused on role progression, impact, and scope of responsibility.

  1. Director of Product & R&D · Tecsidel (EYSA Group)

    04/2024 - Present
    • Leads product and engineering strategy for global mobility solutions.
    • Driving a global core product initiative to modernize legacy tolling software for critical infrastructure.
    • Leads a hybrid multidisciplinary team of approximately 15 engineers.

  2. Chief Product & Technology Officer (CTPO) · Net4Things (acquired by EYSA)

    05/2023 - 03/2024
    • Led Product and Technology with a strong focus on execution culture and strategic alignment.
    • Played a key role in due diligence and acquisition by EYSA (Q1 2024).
    • Managed a portfolio spanning B2B fleet SaaS and connected mobility products.

  3. Head of Product · Net4Things

    01/2022 - 05/2023
    • Led B2B/B2B2C SaaS initiatives including Connected Car and fleet management programs.
    • Defined product strategy/roadmaps and coordinated delivery through Agile/SCRUM and OKRs.

  4. Chief Product Officer · BuboCar

    05/2017 - 01/2022
    • Unified Product and Technology, contributing to BuboCar becoming Mazda Spain's after-sales platform.
    • Led AWS migration and core refactor with a 30% performance improvement.
    • Scaled a platform handling 15,000+ monthly repairs while reducing support tickets by 33% and cutting costs by €60k.

  5. CMO (co-founder phase) · BuboCar

    12/2015 - 07/2017
    • Led marketplace growth and co-designed a multi-channel GTM strategy (SEO, SEM, email, PR, radio).
    • Key contributor to the strategic B2C-to-B2B pivot.

  6. CEO & Founder · ProAtleta Nutrition

    12/2012 - 01/2021
    • Built and operated a digital nutrition brand focused on the CrossFit niche in Spain.
    • Managed end-to-end execution: branding, e-commerce, operations/logistics, and digital acquisition.
    • Applied a customer-first and MVP mindset that continues to shape current work.

  7. Freelance Marketing Consultant (SEO) · Freelance

    06/2017 - 01/2020
    • BuboCar SEO strategy: 10x organic traffic growth in 12 months.
    • OpenWebinars SEO roadmap and audits: 4x organic reach/traffic growth.

  8. Innovation promoter · Prodetur (Programa Praxis)

    07/2013 - 12/2013
    • Advised 50+ companies in marketing, sales, and digitalization within six months.
    • Standardized processes/KPIs and served as team leader in a multidisciplinary program.

  9. IT Support · Abengoa

    05/2012 - 12/2012
    • Provided global IT support for 15,000+ users in a multinational environment.
    • Improved Tier 1 support management efficiency by 30% within six months.

Education and training

Formal education, specialization, and certifications relevant to product, technology, and digital growth.

Technical Engineering in Systems Computing

University of Seville · 2005 - 2010

  • Technical foundation in systems and applied computing.
  • Foundation that supports a practical approach to architecture, product, and operations.

Advanced SEO Master

Webpositer · 2017

  • Advanced specialization in SEO and organic growth strategy.
  • Complements the technical foundation with acquisition and digital growth capabilities.

Certifications

Applied training and continuous improvement

  • OKR Foundation Course.
  • Master SEO Avanzado (Webpositer, 2017).

Languages

Professional proficiency

  • Spanish: Native or Bilingual.
  • English: Professional Working.

Skills

Fast-scanning capability map organized by impact area and hands-on experience.

Product and strategy

  • Product Strategy
  • Roadmaps
  • Product P&L
  • M&A / Due Diligence
  • C-level Stakeholders
  • Founder Mindset

Leadership and execution

  • Communication
  • Team Leadership
  • Cross-functional Teams
  • Agile/SCRUM
  • OKRs
  • Project Management
  • Data-driven

Domain and technology

  • SaaS
  • B2B
  • B2B2C
  • Connected Mobility
  • Fleet Management
  • Tolling
  • AWS
  • Digitalization

Growth & marketing background

  • SEO
  • Growth Strategy
  • Google Ads
  • Facebook Ads
  • Email Marketing
  • Automation

Skills radar

Qualitative view of strengths by area. This is not an external benchmark or a standardized measurement.

Relative emphasis Key areas
  • Product strategy 94
  • Team leadership 90
  • Execution & delivery 88
  • Technology & architecture 82
  • Growth / go-to-market 80
  • KPIs & decisions 86

Hobbies and interests

Reserved space for a short selection of hobbies and personal interests in a future update.

Coming soon

  • This section will be updated with a concise selection of hobbies and personal interests.
  • The goal is to complement the professional profile with a more personal and authentic dimension.

Contact

For professional opportunities, collaboration, or conversations related to technology and product.

Open to new professional conversations and opportunities

Email
marcelogallegomoreno@gmail.com
LinkedIn
https://www.linkedin.com/in/marcelogallegomoreno/

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